What Catches Your Eye?

Looking at photo after photo on Etsy, I begin to ask myself what draws me to one store vs. another? The featured items on the front page always seem so apropos, but is it the quality as an individual item or the collaborated effect? 

It is a good question to ask yourself and with your own critical eye, apply those same stringent guidelines to your own store. So much is making an object appear as art no matter how ordinary. Give it dimension, give it flare by the background being accentuating and not just boring white advertisement style photography. Dramatic is the name of the game. Think outside the box and use those Theatre 101 techniques that you never thought you would need. Props, people, objects, foregrounds, backgrounds, nature or not, these are all tools at your disposal. Those loving and supportive family members may need to be called in to do some free modeling!

In my humble opinion, these are a few examples of excellent technique in marketing to an audience who only can see a picture and not pick up and examine the object. Of course all these rules apply to me, but I can criticize with the best of them.